I just got around to examining the Moonalice notepaper I bought recently- very nice quality- rice-based? A little larger than cut-corner ZZ's, and almost translucent. The smoking toad is not my favorite MA logo, but the lighter is nice, too. It has a button to depress instead of that little metal wheel that roughs up your thumb.
So many possible lovely logos- your artists have created some magnificent iconic images in the posters- the smoking toad does convey the tribal spirit in a unmistakable manner, but you have so many beautiful Moonalice maids to choose from on the posters and you put a stoned amphibian on the swag?
I guess if you used a stoned wombat most people wouldn't know what it was.
I like the logo on the tin- you could put anything in there. If you put the toad on the tin, it would really limit what you could put in it.